Privacy

This Privacy Policy explains how mattbeighton.co.uk uses and protects any information you give to me whilst using this website. It is important to me that your personal information is secure and protected so that if you are asked for this information on the website you will be reassured it can only be used in accordance with our Privacy Policy.

What information is collected?

I use cookies on this site to improve the customer experience and to use Google Analytics. By using these, I may also collect the following information;

  • Demographic information
  • IP address
  • Your location
  • Device information
  • Email address (if you sign up to the newsletter)

I use Google Analytics to monitor and analyse the use of the website. This helps to monitor web page traffic- and this information is used for this purpose only and this will be stored on Google’s servers. You can view Google’s Privacy Policy here: www.google.com/policies/privacy

I use MailerLite to host and send my newsletters. Any information submitted via the newsletter subscription form is sent directly to their servers over an encrypted connection. To read more about MailerLite and their Privacy Policy, click here: https://www.mailerlite.com/legal/privacy-policy.

Retargeting

Facebook Pixel, Custom Audiences and Facebook Marketing Services

In order to accurately market the products available on mattbeighton.co.uk and to ensure any advertising isn’t a nuisance, this site uses a “Facebook pixel” to enable anonymous tracking. These “pixels” are operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law.

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of this website as a target group for the presentation of advertisements (so-called “Facebook ads”). I use the Facebook pixel to display our Facebook ads to Facebook users who have shown an interest in our website or who have specific characteristics (e. g. interests in certain topics or products determined by the websites visited) that we submit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and do not have a nuisance effect. Using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion tracking”).

The Facebook pixel is directly integrated into our website by Facebook and stores a cookie on your device. If you then log in to Facebook or visit Facebook when you are logged in, your visit to our online offer will be noted in your profile. The data collected about you is anonymous to mattbeighton.co.uk. However, data may be stored and processed by Facebook for its own market research and advertising purposes. Any data sent to Facebook is done so securely using the HTTPS protocol.

Facebook’s processing of the data is governed by Facebooks Data Usage Policy. Accordingly, general instructions on how to display Facebook ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, please visit the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.

You may object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what kind of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up use-based advertising: https://www.facebook.com/settings?tab=ads.

Orders

When you place an order on this website, certain data is collected to allow the order to be fulfilled. The following data is collected and retained for 2 months. This allows me to verify and action any returns for faulty items.

  • Name
  • Email address
  • Address
  • Phone number (if provided)

No payment information is collected or stored by this site. This is handled by our Payment Providers and is subject to their own privacy agreements.

Your Rights

  • You have the right to request access to the information I hold on you.
  • You have the right to request correction of any details we hold on you.
  • You have the ‘Right to Be Forgotten’ and to request for us to erase all data we hold on you.

Links to other websites

The website may include links to other websites. If you choose to click such links and leave this website, I do not have control over how the other website uses your data and you are no longer covered by this Privacy Policy. Any information you submit to subsequent websites is your responsibility.

Questions or Concerns

If you have any questions regarding this Privacy Policy or our use of cookies, please contact me at [email protected].

If you believe any of the information I hold on you is incorrect, please contact me as soon as possible so I can correct any information promptly.

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